We have been living in a whirlwind the past few weeks. There’s nothing like a crisis to spur creativity and action. I’ve been doing remote Pilates lessons for 3 years, so my Pilates teacher had some experience to base her COVID19 action plan on. We got on a webinar to talk about it, and in…
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Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media. Reel in the leads from social media and your website, and grow that email list and put it to work!…
Is your email list small? Would you like to grow your email list with potential clients? Here’s a strategy that works in 4 steps, and once you have it set up — it keeps working for you. Step 1: Post a blog on your website. A blog is simply a conversation with the people who…
It’s easy to paste in a bunch of hashtags into your posts, but do you know what that does for your Pilates Studio and your brand? First of all – the definitions: Tags allow social media users to engage an individual, business or any entity with a social profile when they mention them in a post or comment. In Facebook…
I was feeling pretty successful last month when I was working the National Finals Rodeo for my clients who are professional rodeo athletes.. I was doing social media for three competitors, posting schedules, pictures and rodeo results. Then, I got a phone call from one of them, only an hour or so after I’d seen…
I can imagine that decorating your studio for Christmas seems like just another time consuming task for a studio owner. I get it. It would be much easier to just talk about Christmas and hope that you get some Christmas sales. But, as we all know entrepreneurship means putting in the work, whether you feel…