If you’ve felt like hiding your head in your hands when you’re looking at Quickbooks, you’re certainly not alone. There is no easy answer. This pandemic is like nothing we have seen before, and the innovation that it brings will also be unique. What can you do? Make sure your first priority is keeping…
marketing pilates
A Virtual Pilates Equipment Class without the Equipment
Carey Sadler of Rivercity Pilates has been generous sharing her tips & ideas about Virtual Pilates with the Pilates world, and today she’s sharing a great one! Equipment classes at Rivercity Pilates are popular (and usually full) and Carey saw that some of her “regulars” were not taking virtual Pilates mat classes that the studio…
Pilates and the Coronavirus Pandemic
We have been living in a whirlwind the past few weeks. There’s nothing like a crisis to spur creativity and action. I’ve been doing remote Pilates lessons for 3 years, so my Pilates teacher had some experience to base her COVID19 action plan on. We got on a webinar to talk about it, and in…
Are you growing your e-mail list?
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media. Reel in the leads from social media and your website, and grow that email list and put it to work!…
Do you know the difference between a tag and a hashtag?
It’s easy to paste in a bunch of hashtags into your posts, but do you know what that does for your Pilates Studio and your brand? First of all – the definitions: Tags allow social media users to engage an individual, business or any entity with a social profile when they mention them in a post or comment. In Facebook…