As a person who practices Pilates I am thrilled to see all of the Pilates instructors and studios on social media including Facebook, Twitter, Pinterest and Instagram! I have to admit though that many times I’m disappointed and a little amazed at the pictures I see in these marketing outlets. For many potential clients, I…
How to Market Your Pilates Studio during the Pandemic
For 5 months or more, we’ve been dealing with the pandemic. Every Pilates studio owner has been pivoting and re-pivoting so that I’m sure you’re feeling like you have been going down the most crooked street in the world! There have been orders to close, then opening again, new guidelines to implement and then dealing…
How to use Blogs to Build Your Business
Have you ever said this? I just can’t write a blog. What would I say that anyone wants to read? If you have a Pilates Studio — you absolutely can and should start a blog. A study by Social Media Today in January of 2017 said that companies who blog acquire 67% more leads than…
Use Facebook Check-in and Grow your Social Media Followers
One day I was brainstorming with Carey Sadler of Rivercity Pilates and she asked me if we needed to “encourage” some people to write reviews of their experience on their Facebook Page. I waffled on that one, because I couldn’t remember where the reviews come up if you’re checking Facebook on a mobile device. I said,…
Mailchimp: How did you do that?
Yesterday, a client asked me how to email all the people on her list that had purchased a specific thing. In this case, it was an online workshop — but it could be anything she sold. When you send messages reminding people that the workshop is coming up — and time to register is limited…